Even today, some villages lack proper electricity, leaving residents without access to television or the internet. Illiterate individuals in these areas cannot read newspapers or magazines, but this does not mean they do not communicate. They have developed various ways of sharing information based on their local languages and cultures. You may have heard stories from your parents or grandparents about the Ramayana, Mahabharata, and the kings and queens who ruled long ago. These tales also include narratives about festivals, rituals, and what it means to be a good person. This information has been passed down through generations and forms a crucial part of traditional media. At the British Academy For Training And Development, understanding these forms of communication can enrich our appreciation of cultural heritage.

Who should attend?  

• Heads of production companies. 
• Participants: Various programs and programs. 
• Staff in the editorial leadership. 
• Journalists in magazines and newspapers. 

How attendees will benefit?  

After completion of the programme, delegates will be able to:  

• Define traditional media; 
• Identify different forms of traditional media; 
• Differentiate between traditional media and electronic media; 
• Discuss the use of traditional media in communication.   

• Definition of traditional media 
• Different forms of traditional media: 
• traditional dance 
• drama 
• painting 
• sculpture 
• song 
• music 
• motifs and symbols 
• Folk music and song   
• Traditional motifs, designs and Symbols 
• Proverbs  
• Sound signals  
• Traditional youth clubs or dormitory  
•  Traditional games 
• Traditional forms of communication 
• Rural Radio 
• Traditional media Vs Electronic media  
• Usage of traditional media in communication for Development  
• Advantages of traditional media 
• Disadvantages of Traditional media